Tuesday, May 4, 2010

Eastpak?



Many moons ago, when this loyal CLI intern was in college, the world was learning about and experiencing the first and very obvious signs of "globalization." Today, I am happy to report a new cultural phenomenon known to "some" as "brandunionization." This concept refers to the confluence of multiple label/actors converging and collaborating on joint production projects. What I really mean to say is that the famous back pack maker, Eastpak, has joined forces with two designers to make an interesting couch that also functions as a back pack of sorts. And better than describing with words, how about you just take a gander at the "BUILT TO RESI(S)T" couch by Quinz and Milan, with Eastpak. (I wonder if these Eastpak cubes can be used separately as travel bags?)

http://www.eastpak.com/quinzeandmilan/

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