Tuesday, May 4, 2010


Many moons ago, when this loyal CLI intern was in college, the world was learning about and experiencing the first and very obvious signs of "globalization." Today, I am happy to report a new cultural phenomenon known to "some" as "brandunionization." This concept refers to the confluence of multiple label/actors converging and collaborating on joint production projects. What I really mean to say is that the famous back pack maker, Eastpak, has joined forces with two designers to make an interesting couch that also functions as a back pack of sorts. And better than describing with words, how about you just take a gander at the "BUILT TO RESI(S)T" couch by Quinz and Milan, with Eastpak. (I wonder if these Eastpak cubes can be used separately as travel bags?)


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