The world has indeed changed dramatically since the onset of globalization, and brandification is indeed a strong and growing as a movement. As an example, the clothing company Diesel is partnering with the Italian Foscarini and now entering the home accessories and furniture side of design. That's kind of exciting! Check out these cool lamps, and more on their website.
http://diesel.foscarini.com/prodotti.php?cat=4&prd=126&id=126&lang=en
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